This is the most important rule: Don’t buy wedding shoes unless they fit you perfectly. Just don’t! If your shoes are already too snug, you’re only asking for pain after an hour or two — or maybe less. And then you’re not only going to ache, chances are you’ll end up with a painful blister and will then fantasize about crawling around for the rest of the day — because even changing into flats is painful when you have a gnarly blister.
As a New Yorker, I walk a lot. To get to and from the subway, I walk about two miles daily, if Google Maps is to be believed. Before I even got to work on Monday, the familiar pain in the balls of my feet was there. By the end of Tuesday, both feet were sore from wearing heels two days in a row. By lunch on Wednesday, I had slipped back into flats, plummeting three inches back to earth.
Let's face it—my telling you not to wear heels won't convince you to stop (I wouldn't listen to me say that either), but how can you do so comfortably—and safely? As an ER doctor, I’ve treated many women with high heel-related injuries—including one who fell after getting her heel caught in cobblestones. In fact, a recent study showed that ER visits for injuries caused by heels have doubled since 2002, leading to foot and ankle sprains, fractures and other injuries. 
Sometimes you’ve got a real stubborn pair of heels that’s always so uncomfortable to wear (but so pretty to look at). We get it—they’re too gorgeous not to use, so this is where the freezer hack comes in handy. Fill a small zip bag with water and put it inside your heels. Then, keep everything in the freezer overnight. In the morning, put on your heels and wear them for a few hours—your shoes will stretch to the shape of your foot, so bye-bye to that pinchy feeling.
I’ve heard people argue that my new, near-daily ritual is ridiculous, that no shoe is worth that much pain or effort. But how different are heels from other small rituals we undertake every day, such as applying makeup? The payoff in terms of the confidence I feel when stomping down the street in a pair of killer heels is worth way more than the extra 30 seconds added to my morning routine.
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