The number one mistake women make would probably be not having the right shoe size for their foot. Your foot size changes over the years, even as much as one full size, especially after having kids. Have your feet sized once a year, and do it if you’ve never had it done. Have your feet measured when you’re buying shoes, for width and for length as well. A lot of people think they’re a wide or vise versa and they’re not, so definitely do that before you shop.
Making sure that the leather is conditioned is one thing that you can do to help keep your shoes in tip-top shape. Canfield McNish also recommended making sure that all of your heels have non-slip pads attached to the bottom. You can buy these at shoe stores, online, at stores like Target and Walmart, or at your local cobbler. The pads help keep you avoid slipping, but they also help protect your shoes from premature wear.
Keep silica gel packets in your shoes when they’re not being worn. Have you noticed after purchasing a pair of new shoes those little white packets containing tiny clear balls inside your shoe box? Those packets contain silica gel which absorb moisture and keep your shoes from shrinking. Hold on to those packets instead of throwing them away and stick them in your shoes when you’re not wearing them. You can ask a shoe store associate for extras, if necessary.